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With increasing managerial attention on the strategic promotion of brand-related sustainability initiatives (BSI), this study explores the psychological role of image congruence of the triad comprising brand, BSI and self-concept (brand–sustainability–self-congruence; BSSC). The study assesses the predictive effect of BSSC on consumers' brand evaluations and its variation according to the brand types and consumers' attributes. The purpose is to provide managerial suggestions as well as theoretical implications to build an effective BSI strategy from the perspective of consumer psychology.

The data from 409 respondents in Japan are assessed to discuss the relationships among BSSC based on actual/ideal self-concept (actual/ideal BSSC), brand trust, brand affect and purchase intention according to hypothetical BSI settings.

The results suggest a significant role of BSSC in consumers' brand evaluation mechanisms associated with BSI: mostly, actual BSSC affects non-luxury brand evaluation, while ideal BSSC affects luxury brand evaluation. Likewise, the effects of actual/ideal BSSC seem to vary according to consumers' income levels.

The results suggest that managers strategically consider consumer psychology of brand evaluation with actual/ideal BSSC, income levels and brand attributes such as luxury level in BSI planning. Thus, they may predict its contribution to brand equity, leading to companies' performance being compatible with environmental contribution.

This study uniquely extends the self-congruity theory and discusses the psychological brand evaluation mechanism comprising BSSC, presenting the switching role of actual/ideal self-concept according to brand types and consumers' attributes.

This study examines consumer behaviour based on product sustainability and brand luxury. The purpose is to provide strategic suggestions to apparel companies attempting to invest in sustainable development of plastic clothing, as well as implications for marketing and sustainability research.

Consumer brand attitude and purchase intention towards sustainable plastic clothing are examined across material types, brand luxury levels and price levels from 315 valid samples collected in Japan.

The results reveal that sustainable plastic clothing raises brand attitude, indirectly influencing purchase intention. However, the direct effect of sustainable clothing on purchase intention is contradictorily negative. These contradictory effects are especially significant when brand luxury is high. Both brand attitude and purchase intention hardly vary across price levels or material types of sustainable plastic, such as post-consumer bottles versus apparel.

The results imply that sustainable products are not instantly profitable but contribute to a desirable brand association, especially for luxury brands. An investment in costly closed-loop technology for apparel recycling is found to be commercially disadvantageous. Managers are suggested to discuss this aspect carefully, since it seems partially unprofitable, while sustainable management seems to comprehensively contribute to overall enterprise performance.

The study specifically reveals the luxury effect enhancing, yet contradictory, consumer behaviour towards sustainable plastic clothing. To the best of the author’s knowledge, few studies have examined the relationships between these elements. Furthermore, the study sheds new light on consumer behaviour across recycled plastic types from a marketing perspective.

The study explores the influence of shopping channels on the hedonic shopping experience, contributing to subjective well-being (SWB) based on the purchased branded product. It also assesses the variations in these effects according to brand luxury. The purpose of the paper is to provide strategic suggestions for building luxury apparel distribution tactics that balance maintaining brand luxury with business growth through both physical stores and digital stores (e-retail).

Based on 418 samples collected in Japan, consumers' perceptions of hedonic shopping value and SWB are examined according to two channel factors, such as physical retail vs e-retail and mono-brand stores vs multi-brand stores. Additionally, the moderation effects of brand luxury are discussed.

Multi-group path analyses reveal that physical mono-brand stores contribute to hedonic shopping value. In addition, this experiential value is found to increase SWB, especially when the brand luxury level is high.

These findings suggest that managers should place a high level of importance on consumers' shopping experiences via physical direct retail especially in the case of a higher luxury level, even in today's highly developed digital environment.

The current study uniquely discusses the effects of shopping channels and experiences on SWB based on an acquired branded product, i.e., an evaluation of the outcome of shopping behavior and product acquisition. The study also reinforces the importance of physical stores suggested in previous luxury research.

Significant regional variations by prefecture level exist for the family and the elderly in Japan. This suggests that the Japanese family, and aging society as well, must be studied carefully with close attention to the socio‐cultural characteristics specific to each region and community (Kumagai, 1997a, 1997b). Therefore, it is essential to move the unit of analysis down to the community level rather than the national or even prefecture (regional) level. Social practices and cultural characteristics specific to each region and community are difficult to measure and quantify. Upon careful examination of Japanese married women in the traditional extended family, the theoretical hypothesis was postulated: Whether in urban or rural regions, regardless of the place of residence, married women living with their mother‐in‐law are likely to seek work outside the home. A national random sample of 3,662 Japanese women was analyzed. In conducting Chi‐square significance tests, this hypothesis is proved to be valid. The most striking finding of this study is that working outside the home seems to be one of the effective alternatives adopted by married women in the traditional generational family household. When son’s wives are in the labor force, it is most likely to reduce intergenerational conflict, a negative aspect of co‐residence living arrangements. In other words, working outside the home helps to minimize intergenerational conflict with in‐laws ‐mothers‐in‐law, in particular). Thus, the qualitative analysis of the family can provide effective indicators for the in‐depth analysis of Japanese families. It is, therefore, necessary to propose welfare policies for the elderly in the same manner, rather than simply looking at national average statistics.

Community perception of climate change is a factor in increasing local awareness of climate disaster risk. This encourages more disaster risk reduction actions by the communities themselves, and thus, provides a driver for sustainable community disaster risk management (DRM) initiatives. Using these hypotheses, this chapter assesses whether the communities’ climate change perceptions, awareness of climate hazardous risk, and subsequent actions on DRR enable local DRM capacity to reduce the increasing climate disaster risk. The study conducts household surveys with an original questionnaire in four communities in Cartago City, Costa Rica.

The Tohoku Region in northern Japan was devastated by the 2011 Great East Japan Earthquake and Tsunami. Although much of the physical infrastructure has since been restored, annual tourism numbers have yet to restore to pre-disaster levels. In some areas, tourism recovery remains stagnant. The objective of this research is to examine how local decision-­makers utilize media strategies to deal with image-related crises and reverse negative images to combat stereotypes and deliver successful campaign messages. The study has found that each of the prefectures affected by the disasters has since utilized different campaign strategies with some, such as Fukushima, focusing on the future, while others, such as Aomori, utilized a mixture disassociating itself from the troubled area and associating itself with its more prestigious neighbor. Much of these negative images stem from persisting images of region-wide safety fears over natural hazards and radiation concerns. This study suggests that further research needs to be done to identify the different risk perceptions of foreign tourists by country, as some groups such as Koreans are more risk averse leading to a sharp decline in visits, while others such as Taiwanese who are accustomed to natural hazards are leading in visitor numbers and tourism recovery.

Givensocietalcallsfortransformationalleadershipthatwillliftpeopletohigherlevelsof motivation and critical consciousness, this paper critiques existing student leadership education efforts and proposes that leadership educators adopt core tenets of feminism in order to prepare students to be engaged, change-oriented leaders in their communities. Today’s literature on student leadership development places an over-emphasis on positional leadership, technical problems, and leadership competencies. Feminism can serve as a theoretical strategy for addressingtheseproblemsbyconsideringthecomplexitiesofidentity,re-conceptualizingpower, amplifying student voice, and encouraging activism. In particular, we argue that consciousness- raising is essential for leadership development and offer ways in which it can be employed within leadership curriculum, among student leaders, and among leadership educators.

Purpose – We examine the reading lists for required foundational library and information science (LIS) courses at the top 20 American Library Association-accredited LIS programs in North America; explore the extent to which critical race theory (CRT) and other critical literatures, methods, and approaches were engaged; and discuss the implications of the findings for LIS education.

Methodological Approach – We conducted quantitative and qualitative content analyses of foundational required readings for the top 20 Master of Library Science/Master of Library and Information Science programs (as ranked by U.S. News & World Report). The sampling process was twofold. The initial sampling included development of the foundational course sample, and the secondary sampling included development of the sample of required readings.

Findings – The vast majority of the required foundational courses examined provided students with little to no exposure to CRT or critical theory.

Originality/Value – CRT and its related concepts provide a structural framework for preparing LIS students and graduates to recognize and address racism, to understand “how power and privilege shape LIS institutions and professional practice” (Cooke, Sweeney, & Noble, 2016, p. 107), and to embrace social justice as an LIS value. Incorporating CRT into existing courses is the first step in pushing the profession in this direction.